Assessing Patient Perceptions of Professionalism in Dental Clinics: An Investigation into the Influence of Dentist's Attire, Demeanor, and Ethical Conduct on Treatment-Seeking Behavior and Trust among the Indian Population.
P Duraiselvi, Prabhu Subramani, Svedha Priyadharshini, Gowrishankar Sekar, K Vishnu Prasad, Ravikanth Manyam, Nagappan Nagappan
Abstract
Open AccessBackground: Professionalism in dentistry-attire, demeanor, and ethics-shapes patient trust and treatment-seeking in India, influenced by cultural and socioeconomic factors. Materials and Methods: A cross-sectional, questionnaire-based survey was conducted among 450 adults in Chengalpet District, Tamil Nadu, assessing perceptions of dental professionalism. Descriptive and inferential statistics analyzed quantitative data, while thematic analysis captured qualitative insights. Results: Patients prioritized hygiene (98.7%), clear communication (97.3%), and ethical transparency (96.2%) as key professionalism markers. Lab coats (88.9%) and formal attire (82.7%) enhanced trust, while visible tattoos were less accepted (41.3%). Empathy (95.1%) and shared decision-making (87.3%) were highly valued, particularly among women (P < 0.001). Ethical conduct strongly influenced patient recommendations (96.2%) and clinic choice. Urban-rural and income-based differences emerged, with affluent patients demanding higher hygiene standards (r = 0.32). Conclusion: The findings highlight the need for dentists to balance clinical competence, interpersonal skills, and ethical integrity to enhance trust and oral health outcomes.