Public awareness and Perception of Cosmetic Dentistry in Al-Kharj, Saudi Arabia. A Cross-sectional Study.

Background: Cosmetic dentistry is gaining popularity worldwide, influenced by social trends, financial capacity, and advancements in dental technology. However, public awareness and acceptance of these procedures vary across demographics. This study assessed the knowledge, attitudes, and perceptions of Al-Kharj residents toward cosmetic dental treatments. Methodology: A cross-sectional study was conducted among 386 participants in Al-Kharj, Saudi Arabia. Data were collected using a structured questionnaire covering demographics, knowledge, attitudes, and experiences with cosmetic dentistry. Chi-square analysis assessed associations between demographic factors and responses. Results: Awareness of cosmetic dentistry was significantly associated with age and education level, with younger and more educated individuals demonstrating higher awareness. Social media was the primary source of information (P < 0.05). Overall, 85.5% of respondents agreed that cosmetic dentistry enhances appearance and confidence, and 42% had undergone a cosmetic procedure. Gender did not significantly impact willingness to undergo treatment. Conclusion: Public perception of cosmetic dentistry in Al-Kharj, Saudi Arabia, is shaped by age and education, highlighting the need for targeted educational campaigns. Addressing affordability and safety concerns could further enhance public trust and utilization of cosmetic dental services.