Cyberpsychology, behavior and social networking
Effects of Creativity in AI Advertising: The Mediating Role of Perceived Uncanniness.
Yoori Hwang, Se-Hoon Jeong
Published: 202510.1177/21522715251410335
Abstract
Extending previous research on creative AI to the context of AI advertising, the present study examined whether creativity in AI advertising could evoke perceptions of uncanniness and consequently have a negative impact on ad outcomes. Based on a two…
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