Annual review of public health
Health Care Ramifications of Pervasive Direct-to-Consumer Prescription Drug Advertising.
Richard L Kravitz
Published: 202510.1146/annurev-publhealth-081524-111735
Abstract
Direct-to-consumer (DTC) advertisements for prescription drugs are an enduring feature of the US media landscape. These ads are costly (>$8 billion expended by drug manufacturers in 2023), legally protected, and tightly regulated in theory but less s…
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