Journal of physical activity & healthHumansFemaleMaleIntentionHealth Promotion
The Development of a Physical Activity Persona Profile Classification for Public Education Campaigns.
Heather Hollman, Leigh M Vanderloo, Markus J Duncan, Guy Faulkner, Eun-Young Lee, John C Spence, Mark S Tremblay, Ryan E Rhodes
Published: 202610.1123/jpah.2025-0068
Abstract
BACKGROUND: Historically, physical activity (PA) promotion campaigns have been evaluated with social cognitive approaches that are limited in explaining the PA intention-behavior gap and distinguishing between behavioral adoption and maintenance. The…
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