Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco
E-cigarette and cannabis in social media influencer marketing and its effect on adolescents: a survey-based experiment.
Julia Vassey, Julia Chen-Sankey, Jennifer B Unger
Published: 202510.1093/ntr/ntaf225
Abstract
INTRODUCTION: Micro-influencers (1,000-100,000 followers) promote e-cigarettes alongside cannabis on social media. This study examined the effect of such marketing on adolescent perceptions of e-cigarettes and micro-influencers. METHODS: In this 2023…
Preview only. Read the full abstract at the source