Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco
Identifying Salient Beliefs Underlying Young Adults' Flavored E-Cigarette Use to Inform Campaign Development: Results from an Elicitation Survey.
Rebekah Wicke, Allison Worsdale, Jiaying Liu
Published: 202510.1093/ntr/ntaf207
Abstract
INTRODUCTION: The tobacco industry's marketing efforts have successfully recruited a new generation of tobacco users, with flavored e-cigarette use becoming increasingly prevalent among young adults (YAs). Media campaigns continue to be an effective…
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