Substance use & misuse
Youth Perceptions of E-Cigarette Influencer Marketing on Social Media.
Julia Vassey, Julia Chen-Sankey, Jennifer B Unger
Published: 202510.1080/10826084.2025.2608790
Abstract
INTRODUCTION: Youth exposure to e-cigarette-related influencer marketing on social media is associated with lower harm perceptions and greater susceptibility to e-cigarette use. Yet, youth perceptions of different types of influencer marketing remain…
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