Journal of health communication
Promotion - The 4th P of Social Marketing: A Scoping Review of Efforts from 2010-2022.
Evan K Perrault, Beth Ann Labadorf, Bhakti Chavda, Prudence T Mbah, Cassidy Munoz
Published: 202610.1080/10810730.2026.2615828
Abstract
Social marketing is a recommended framework advocated by the federal government for health promotion professionals to use in the creation of programming and campaigns. Arguably the most visible element of any social marketing effort rests with its 4t…
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