Journal of health communicationHumansIndiaFemalePoverty AreasSocial Norms
A Social Norms Intervention to Improve Vaccination Intentions: Outcomes from the Happy Baby Program in the Slum Areas of Varanasi, India.
Rajiv N Rimal, Rohini Ganjoo, Bikash Panda, Siddharth Rath, Madhushree Pandey, Shruti Pandey, Manoj Parida, Satyanarayan Mohanty, Amelia Jamison, Neil Alperstein, Paola Pascual-Ferra, Daniel Barnett, Saraniya Tharmarajah, Ananya Bhaktaram
Published: 202510.1080/10810730.2025.2575879
Abstract
The extent to which social norms can be changed through social media and whether those changes affect behaviors are questions raised in this paper. Using the Theory of Normative Social Behavior, we do so in the context of promoting childhood immuniza…
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