Journal of health communicationHumansSocial MediaFemaleMaleHealth Literacy
It's True, but Still Harmful: Examining the Effects of Overgeneralized Health Messages by Social Media Influencers Using Two Pre-Registered Experiments.
Jaroslava Kaňková, Alice Binder, Jörg Matthes
Published: 202510.1080/10810730.2025.2566712
Abstract
Social media influencers (SMIs) increasingly serve as role models for young people, shaping their health-related attitudes and behavioral intentions. In two pre-registered online experiments with Gen Z participants (total N = 1,548; age 16-27), we in…
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