Health communication
Hygiene and the New China: The Rhetoric and Mobilization of the Patriotic Health Movement (1952-1960).
Xudong Zhou, Kaibin Xu
Published: 202510.1080/10410236.2025.2591266
Abstract
The Chinese Patriotic Health Movement (PHM), launched in the early years of the People's Republic of China, was a large-scale campaign aimed at promoting public health. Drawing on Innocenti's (2011) framework of rhetorical threat appeals, this study…
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