Health communicationHumansNeoplasmsFemaleMaleHealth Communication
"See How I Did It": Embodied Health Experiences Shared by Cancer Patients on Douyin.
Difan Guo, Jie Ren, Hye Kyung Kim, Jinghong Xu
Published: 202610.1080/10410236.2025.2538720
Abstract
This study analyses the content and strategic features of short videos of embodied health experiences posted by cancer patients on Douyin and examines the audience interactions these videos generate. A content analysis of 525 videos showed that patie…
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