Cognition & emotion
A negativity bias in evaluative counter-conditioning.
Taylor Benedict, Jehan Sparks, Jasmin Richter, Anne Gast
Published: 202510.1080/02699931.2025.2595576
Abstract
So far, there is little evidence of a negativity bias in evaluative conditioning. In evaluative conditioning, neutral stimuli (conditioned stimuli; CSs) are paired with stimuli of either positive or negative valence; as a result, the initially neutra…
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