Psychological review
Bounded rationalization: The role of acceptance in postchoice and postassignment rationalization.
Kurt P Munz, Adam Eric Greenberg, Vicki G Morwitz
Published: 202510.1037/rev0000602
Abstract
People often rationalize their choices, reassessing selected options as more positive after choosing them. This article proposes that this type of rationalization does not arise from the act or self-perception of choosing (as previously thought), but…
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