Beyond the echo chamber: reframing AMR awareness efforts to reach the other 99.9.

Expanding public and policy maker knowledge, coupled with decisive action, is key to addressing antimicrobial resistance (AMR). These strategies provide a pathway to move beyond the AMR echo-chamber and drive meaningful change globally: (1) Improve knowledge translation, (2) Invest in public engagement, (3) Leverage One Health partners, and (4) Develop science-policy partnerships.