Meat scienceAnimalsConsumer BehaviorHumansCroatiaMale
Consumer segments and preferences for PDO-labelled fresh pork: A choice experiment on the black Slavonian pig in Croatia.
Sanja Jelić Milković, Ružica Lončarić, Ana Crnčan, Jelena Kristić, Maurizio Canavari
Published: 202610.1016/j.meatsci.2025.110002
Abstract
This study investigated consumer preferences for fresh pork from the Black Slavonian pig using two methods: a choice experiment (CE) and a consumer segmentation analysis. A total of 410 consumers participated in an online survey, providing insights i…
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