American journal of preventive medicine
Young Adults' Responses to E-Cigarette Advertisements: An Examination for Potential Regulation.
Elise M Stevens, Donghee N Lee, Seunghyun Kim, Russell B Clayton, Katherine Oduguwa, Glenn Leshner, Darren Mays, Andrea C Villanti, Theodore L Wagener
Published: 202510.1016/j.amepre.2025.108188
Abstract
INTRODUCTION: E-cigarette use among young adults is strongly influenced by marketing strategies. Given the U.S. Food and Drug Administration's authority to regulate E-cigarette marketing, this study identified which advertisements and specific featur…
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