Acta psychologicaHumansSocial MediaFemaleMaleAdult
E-Vocacy in motion: Unpacking social value and AI utility in electric bike and EV advocacy on WeChat and Douyin.
Miaomiao Li, Muhammad Irfan, Rana Tahir Naveed, Ajay Singh, Saqib Muneer, Anas A Salameh
Published: 202510.1016/j.actpsy.2025.105964
Abstract
With the stressors of climate change rising, brands are looking to social media to engage consumers with their sustainability initiatives. Inspired by green e-vocacy in Chinese electric bicycles and new energy vehicles, this study investigates how ec…
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