Acta psychologicaHumansVirtual RealityIntentionMaleFemale
Exploring virtual house viewing intentions by integrating the innovation diffusion theory and the unified theory of acceptance and use of technology.
Pei-Syuan Lin, Wen-Chih Yeh, Ying-Xuan Chen, Chun-Chang Lee
Published: 202510.1016/j.actpsy.2025.105685
Abstract
This study combined the innovation diffusion theory (IDT) and the unified theory of acceptance and use of technology (UTAUT) to explore the factors influencing user attitudes and behavioral intentions toward virtual reality (VR) house viewing. Data w…
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