Acta psychologicaHumansVietnamConsumer BehaviorFemaleMale
The influence of online customer reviews (OCRs) on the online-shopping intention for domestic fashion: A case study of Vietnam.
Thi Thuy An Ngo, Khanh Bang Nguyen, Minh Thuc Pham, Nhut Thang Tran, Huyen Trang Tran, Cong Thanh Dao
Published: 202510.1016/j.actpsy.2025.105639
Abstract
The rapid growth of Vietnam's domestic fashion industry, coupled with the expansion of online-shopping, has made online customer reviews (OCRs) an important determinant of consumer behavior. This study examines how different dimensions of OCRs, inclu…
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